She inspires us

Last week, Phoenix Truck & Crane’s General Manager, Lora Covinha, was invited to participate in a panel discussion at the Tri-Cities Chamber of Commerce International Women’s Day Event. This unique gathering was held at Cineplex Cinemas Coquitlam and celebrated the social, economic, cultural and political achievements of women.

Alongside Lisa Beecroft, Caffe Divano’s Owner and Sheila Sharma, owner of the Giggle Dam, Lora participated in a Q & A, which integrated personal and business input. Born and raised in B.C., Lora has worked her way to the top of a male dominated industry, now heading a company that employs 200 + and which has been doing business for over 25 years.

To view a snippet of Lora’s participation, please click HERE.

The event was a great platform to network with other business women and influencers as we commemorated more than 100 years since the inaugural International Women’s Day. We were also reminded by the TCCOC event Keynote Speaker Janet Austin, that despite recurring conversation and noticeable improvements, challenges remain and Canada could definitely learn from Europe about gender quotas. Fortunately, a massive wave of support is turning the tide which fitted perfectly with the theme of International Women’s Day 2017, #BeBoldforChange.

Phoenix Truck & Crane believes in bold change – we’ve been bold and we’re getting bolder – as we leverage new technologies to achieve our ambitious goals and implement sustainability strategies.